At Sightline, we know that words, language, stories, and images matter. However the data stack up, a smart solution is only as persuasive as our ability to convey why it matters.
All our ideas, research, and analysis has a better chance of survival—and success—when we package it in savvy communications and good storytelling, connecting policy to people’s lives, striking an emotional chord, and reinforcing our shared values.
We dig through piles of academic research, polling data, and expert analysis to distill best practices into tools to help you do your work toward equity and sustainability.
Here are some of our strategic messaging resources—Flashcards—from the past year; talking points that take you from climate change and clean energy solutions through tips for building grassroots political power and onward to housing and democracy solutions. Enjoy reading and thank you for putting our messaging tools to work for good!
Stories, experiences, and wise words from colleagues who are parents as well as water protectors, teachers, scientists, activists, and policy experts.
The 2016 election got lots of Americans talking about our democracy. Here are choice quotes to bring to your family gatherings.
In a nutshell, we give you our top messaging takeaways from Sightline’s audit and analysis of media coverage of Seattle’s Housing Affordability and Livability Agenda (HALA).
Today, more than ever, we need strategies to channel political energy (a.k.a. fear, anger) toward satisfying and effective action. Here’s how the Tea Party supercharged their grassroots (and how you can, too).
How do we talk about democracy solutions so that people feel empowered and inspired? Here are messages to move Americans from cynicism to action.
A quick video explainer shows how you can use three top-performing messages that, together, build support for global warming solutions.
A guide to the best pictures to capture emotions and spur action—and an extensive photo library to mine! (Hint: At ClimateVisuals.org, polar bears are out, people are in.)