Sightline invites you to an exclusive workshop in Seattle with nationally-acclaimed author and communications consultant Jeffrey Feldman: "Framing the Debate."

Review the fundamentals of framing -- and dig into "advanced" framing strategies:

• Review and refresh: The basic elements of good framing (frame vs. re-frame, launching a frame and sustaining it, etc.)

• Facts and story, core logic and metaphor – striking a crucial balance

• Deep frames and historic frames
  

• Understanding the media echo and the power of pundits

• Making it “bite-sized” – the elevator message

• Tracking "problem" frames across issues
  

• Sticking to your core values and principles

• Generating new language -- keywords and repetition
• Framing and deliberative democracy
• And much more...
  
  
  

About Jeffrey Feldman

Jeffrey Feldman is the author of the book Framing the Debate: Famous Presidential Speeches and How Progressives Can Use Them to Change the Conversation (And Win Elections)and founder of the influential political blog Frameshop.

Feldman has a Ph.D. in Cultural Anthropology which he applies broadly to the analysis of politics and communication. He lives and teaches in New York City, and is a frequent guest on several national syndicated radio shows, including: Action Point With Cynthia Black (KPHX, Phoenix), The Peter B. Collins Show (KRXA, Monterey), and The Thom Hartmann Radio Program, which can be heard locally and online via Air America Radio.

His framing workshops have inspired and informed political communicators around the country.

Workshop Details

When: Monday, May 19, 8:30 am – 12:30 pm

Where: The 2100 Building, 2100 24th Avenue South, Seattle, WA 98144. Map.

Who: Savvy, progressive, non-profit communicators – that’s you -- looking to continue the "framing" conversation
What: An intensive half-day session and round-table with an expert in political communication and strategic framing

Space is limited. Reserve today!

Step 1:

RSVP to workshops@sightline.org
(Please include "Feldman" in the subject line)

Step 2:

Payment before May 2: "Early bird" (RSVP and pay before May 2 ): $45. Pay online now.

After May 2 : $55

(*fees are suggested donations to Sightline Institute to help cover our workshop costs—the workshop includes a book, morning coffee service, and a box lunch)

Payment options:

• For a secure online payment, click here.
• Checks can be made to Sightline Institute, 1402 Third Avenue, Ste. 500, Seattle, WA, 98101 -- please email us when you put a check in the mail so we know it's on the way.
  
• You may also pay at the door. Just let us know in advance.
  

Step 3:

You will receive confirmation and registration materials prior to the workshop as well as menu choices for your lunch.

Questions: workshops@sightline.org or Anna Fahey at 206.447.1880 x116