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	<title>Sightline InstituteConveniently Green Shoppers - Sightline Institute</title>
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		<title>Conveniently Green Shoppers</title>
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		<pubDate>Fri, 04 Mar 2005 15:37:17 +0000</pubDate>
		<description><![CDATA[Many consider themselves "green," but few shop that way. | An astonishing statistic from today&#8217;s Idaho Statesman: 75 percent of Americans consider themselves to be &#8220;green,&#8221; environmentally-conscious shoppers. But it turns out that of those 75 percent, only 10 percent consistently and actively search out green products and are willing to pay extra for them; the other 65 percent like to buy green if it&#8217;s convenient and no more expensive than the alternative. These statistics were presented on Thursday by...]]></description>
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