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	<title>Sightline InstituteMarketing with Trees - Sightline Institute</title>
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		<title>Marketing with Trees</title>
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		<pubDate>Mon, 25 Jul 2005 16:00:00 +0000</pubDate>
		<description><![CDATA[People pay more to shop near trees. | Urban ecologists are fond of reciting the benefits of trees in the big city: they reduce storm water runoff, absorb pollutants, increase real estate values, and make neighborhoods more attractive. But a recent study (pdf) shows that urban trees may have an unexpected bonus for city shopkeepers:&nbsp; apparently shoppers are willing to pay extra to shop near trees. UW professor Kathleen Wolf showed photos of retail streets with and without...]]></description>
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