Editor’s note: This is the first post from Jennifer Lamson, founding partner in Good Food Strategies LLC.
Last week, the New York Times ran a feature by Marian Burros on New Seasons Markets, a grocery store chain in Portland that is banking on consumer interest in local, sustainable food—as opposed to simply organic.
The chain recently completed an inventory of the origins of its stock and have labeled everything grown in Oregon, Washington and Northern California “Homegrown.” They’ve already got 6 stores and 3 more on the way but remain adamantly opposed to expanding beyond the Portland suburbs—a testament to their commitment to being grounded in the local food economy.
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People concerned about health, taste, and the environment have long sought out organic products. Once a cutting-edge concept for gourmets and health food junkies, organic is now mainstream, with many familiar major food brands launching organic product lines. I bought organic milk at a Seattle Safeway the other day that was packaged under Safeway’s own new “O” label. Organics are the fastest growing segment of the food industry, with sales increasing by some 20 percent per year.
But, as the New York Times piece noted, organic alone is not the answer to the question of the fundamental role that food plays in our local economy, environment, food security, community vitality, or even health and enjoyment. I don’t know where that organic milk I bought from Safeway came from. I like the idea of sticking with my delivery from Smith Brothers dairy each week. Even though it’s not organic, there’s no growth hormone used and I am supporting the last of the independent dairy farms in my state, Washington.
We won’t be seeing New Seasons outside of the Portland area soon—but other Northwest areas are making progress on the local food front.
In the Seattle area, for example, cutting-edge projects are exploring food as a driver in the local economy and as a focal point for public policies ranging from health and nutrition to urban planning and even transportation.
Sustainable Seattle is launching a first-of-its-kind research project looking at how dollars spent on locally produced food affect the local economy as a counterpoint to the dollar spent on the average grocery item that has traveled 1500 miles to reach the consumer.
Washington State University’s King County Extension office is leading an effort to establish a food policy council for Seattle and King County that would bring together a broad spectrum of food system participants– from farmers to hunger activists to grocery executives to land use experts—to work jointly on solutions to current challenges like childhood obesity, disappearing farmland, and alarmingly high levels of hunger in our community. Leaders of that effort talked about how a food policy council could be a source of innovative, community-based solutions in an OpEd in the Seattle PI in December.
The local-food movement may even help us close the divide between rural and urban, red and blue. From the NY Times piece:
“Doc and Connie Hatfield, who founded the Country Natural Beef cooperative in 1986, said the co-op now has 70 ranchers, who raise beef on a vegetarian diet free of hormones, antibiotics and genetically modified feed. –Most of the ranchers are rural, religious, conservative Republicans,’ Mr. Hatfield said. ‘And most of the customers are urban, secular, liberal Democrats. When it comes to healthy land, healthy food, healthy people and healthy diets, those tags mean nothing. Urbanites are just as concerned about open spaces and healthy rural communities as people who live there. When ranchers get to the city, they realize rural areas don’t have a corner on values. I think that’s what we are most excited about.'”
I have always believed in the power of coming to the table together to hash out issues, find common ground, and be reminded of one another’s humanity, but I have most often thought about it in the very personal context of family and friends. In these times of bitter division, can coming to the table in celebration of delicious local grown bounty help remind us of our many shared values and experiences?