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	<title>Sightline InstituteFraming Failure: A Case Study - Sightline Institute</title>
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		<title>Framing Failure: A Case Study</title>
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		<pubDate>Wed, 07 Feb 2007 21:55:00 +0000</pubDate>
		<description><![CDATA[You've got to see this photo | &nbsp; When it comes to effective messages, sometimes a picture is worth a thousand books by George Lakoff. I&#8217;ll give you a perfect case of well-intentioned words getting trounced in the marketplace of ideas. You have to see this. Now that you&#8217;ve had a good laugh&#8230; The wolf-friendly sign (on the right) is classic. I went through all kinds of mental gymnastics to eke out a take-home message. Finally it...]]></description>
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