<?xml version="1.0" encoding="UTF-8"?><rss version="2.0"
	xmlns:content="http://purl.org/rss/1.0/modules/content/"
	xmlns:wfw="http://wellformedweb.org/CommentAPI/"
	xmlns:dc="http://purl.org/dc/elements/1.1/"
	xmlns:atom="http://www.w3.org/2005/Atom"
	xmlns:sy="http://purl.org/rss/1.0/modules/syndication/"
	xmlns:slash="http://purl.org/rss/1.0/modules/slash/"
	>

<channel>
	<title>Sightline InstituteIs Greenwashing Good for You? - Sightline Institute</title>
	<atom:link href="https://www.sightline.org/2007/05/25/is-greenwashing-good-for-you/feed/" rel="self" type="application/rss+xml" />
	<link>https://www.sightline.org/2007/05/25/is-greenwashing-good-for-you/</link>
	<description>News and Views for a Sustainable Northwest</description>
	<lastBuildDate>Fri, 09 Feb 2024 15:54:39 +0000</lastBuildDate>
	<language></language>
	<sy:updatePeriod>daily</sy:updatePeriod>
	<sy:updateFrequency>1</sy:updateFrequency>
	<generator>https://wordpress.org/?v=6.4.3</generator>
	
		<item>
		<title>Is Greenwashing Good for You?</title>
		<link><![CDATA[https://www.sightline.org/2007/05/25/is-greenwashing-good-for-you/]]></link>
		<pubDate>Fri, 25 May 2007 16:55:00 +0000</pubDate>
		<description><![CDATA[Not always. But green branding has enormous potential to connect consumers to their "inner green." | In an undeniable rush, corporate giants are jumping on the &#8220;green&#8221; bandwagon: Wal-mart, Ford, Dow, General Electric, British Petroleum, Chevron, DuPont, to name only a few. &#8220;There&#8217;s a tendency to put a green smiley face on everything,&#8221; says Joel Makower, author of The Green Consumer. And smiley faces are rearing their heads all over the place. &#8220;We use our waste CO2 to grow flowers,&#8221; claims a Shell Oil ad. Right&#8230;...]]></description>
					</item>
	</channel>
</rss>
