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	<title>Sightline InstituteSocial Math: Making Numbers Count - Sightline Institute</title>
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		<title>Social Math: Making Numbers Count</title>
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		<pubDate>Tue, 04 Dec 2007 00:01:51 +0000</pubDate>
		<description><![CDATA[Tips for placing data in a compelling, down to earth, real-life context and painting a meaningful, memorable picture | The gist: Eighty quadrillion BTUs, 28 million tons of carbon, 3.5 million kilowatt hours, 50 percent efficiency increase, 80 percent carbon reduction by 2050… Huh? Exactly. These are numbers we&#8217;re hearing all the time when it comes to climate solutions. But alone, numbers often fail to paint vivid pictures in our heads. Unless numbers are hitched to a story they are unlikely to mean much to our audience. What does...]]></description>
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