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	<title>Sightline InstituteUnderstanding the &quot;Political Brain&quot;: A Gut-Check Guide - Sightline Institute</title>
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		<title>Understanding the &#8220;Political Brain&#8221;: A Gut-Check Guide</title>
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		<pubDate>Thu, 13 Mar 2008 00:01:42 +0000</pubDate>
		<description><![CDATA[A quick gut-check guide for data-driven communicators. | The gist: Drew Westen has said, &#8220;Wherever you&#8217;re heading, ideas provide the roadmap, but emotions provide the fuel.&#8221; In his acclaimed new book, The Political Brain, Westen shows, through careful scientific observation, that emotion is one of the most potent sources of motivation that drives human behavior (there&#8217;s a reason they share their Latin root). &#8220;[The brain] is not a dispassionate calculating machine, objectively searching for the right facts, figures,...]]></description>
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