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	<title>Sightline InstitutePimp Your Ride, II - Sightline Institute</title>
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		<title>Pimp Your Ride, II</title>
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		<pubDate>Thu, 10 Jun 2010 23:45:00 +0000</pubDate>
		<description><![CDATA[New car-sharing businesses launching, Sacramento clearing path. | In November of 2006, I described what I regard as one of the most ingenious transportation solutions around, and a money-making, entrepreneurial one at that. The idea is to create a market for car-sharing of private vehicles. (I called it &#8220;pimping your ride&#8221; or &#8220;ride hopping.&#8221;) Imagine if you could plug your car into the Zipcar network during hours when you don&#8217;t need it. The potential benefits of this innovation...]]></description>
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