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	<title>Sightline InstituteReframing &quot;Big Business&quot; - Sightline Institute</title>
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		<title>Reframing &#8220;Big Business&#8221;</title>
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		<pubDate>Wed, 01 Sep 2010 00:01:58 +0000</pubDate>
		<description><![CDATA[Messaging recommendations for reframing "big business." | The gist: For decades, many progressive communicators have used the term “big business” as shorthand for an ethos of greed, recklessness, irresponsibility, and undue political influence. It’s been an enduring and effective frame: a simple and memorable phrase that conjures up a well-established villain. Yet using the term “big business” as an unqualified negative reinforces a false dichotomy between business on the one hand, and progress on the other. The...]]></description>
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