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	<title>Sightline InstituteGoing Nuclear: Learning How to Sell Energy Efficiency - Sightline Institute</title>
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		<title>Going Nuclear: Learning How to Sell Energy Efficiency</title>
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		<pubDate>Mon, 24 Jan 2011 19:17:31 +0000</pubDate>
		<description><![CDATA[Taking marketing lessons from nuclear power company Areva. | There are some who claim that nuclear technology is a necessary wedge of the clean energy pie. I&#8217;m not so sure. Nuclear power is really expensive to get online. It&#8217;s hard to say whether the risks of nuclear energy are worth the benefits of reduced carbon emissions. Energy efficiency makes a lot more sense&#8212;affordable efficiencies are all around us. Setting that debate aside, consider the latest American marketing campaign by...]]></description>
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