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	<title>Sightline InstituteA Checklist for MESSAGE DISCIPLINE - Sightline Institute</title>
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		<title>A Checklist for MESSAGE DISCIPLINE</title>
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		<pubDate>Thu, 30 Jun 2011 09:00:24 +0000</pubDate>
		<description><![CDATA[A list of messaging basics from "How to Communicate  Effectively" by Anne Martens | Looking for more Messaging 101? Click here for Anne Martens&#8217; message memo for advocates&gt;&gt; 1. Use Plain Language. People are more likely to remember how you made them feel than exactly what you said. So, keep it simple and connect at the level of emotion and shared values. Drop the insider jargon and data dumps and describe the stakes and the rewards in clear terms. 2. Know Your Audience. Why...]]></description>
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