<?xml version="1.0" encoding="UTF-8"?><rss version="2.0"
	xmlns:content="http://purl.org/rss/1.0/modules/content/"
	xmlns:wfw="http://wellformedweb.org/CommentAPI/"
	xmlns:dc="http://purl.org/dc/elements/1.1/"
	xmlns:atom="http://www.w3.org/2005/Atom"
	xmlns:sy="http://purl.org/rss/1.0/modules/syndication/"
	xmlns:slash="http://purl.org/rss/1.0/modules/slash/"
	>

<channel>
	<title>Sightline InstituteA Primer: Values-Based Communication - Sightline Institute</title>
	<atom:link href="https://www.sightline.org/2011/07/26/values-communications/feed/" rel="self" type="application/rss+xml" />
	<link>https://www.sightline.org/2011/07/26/values-communications/</link>
	<description>News and Views for a Sustainable Northwest</description>
	<lastBuildDate>Fri, 09 Feb 2024 15:54:39 +0000</lastBuildDate>
	<language></language>
	<sy:updatePeriod>daily</sy:updatePeriod>
	<sy:updateFrequency>1</sy:updateFrequency>
	<generator>https://wordpress.org/?v=6.4.3</generator>
	
		<item>
		<title>A Primer: Values-Based Communication</title>
		<link><![CDATA[https://www.sightline.org/2011/07/26/values-communications/]]></link>
		<pubDate>Wed, 27 Jul 2011 05:00:25 +0000</pubDate>
		<description><![CDATA[A case for using values as the framework for strategic communications. | Sightline Flashcards and our online strategic communications tools focus on words, messages, and strategies that emphasize shared values. Why? In the domains of policy, science, number crunching, and data analysis, we have been trained to leave our values at the door. But when we do, our messages are less likely to be absorbed and our motivations less likely to be understood. Indeed, when we connect with people on the level...]]></description>
					</item>
	</channel>
</rss>
