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	<title>Sightline InstituteSummer Reading: Messaging Tips We Like - Sightline Institute</title>
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	<description>News and Views for a Sustainable Northwest</description>
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		<title>Summer Reading: Messaging Tips We Like</title>
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		<pubDate>Wed, 17 Aug 2011 19:00:10 +0000</pubDate>
		<description><![CDATA[Quick and easy communications resources from our colleagues. | Why We Say &#8220;We.&#8221; Message Matters reminds us of the power of pronouns. Story of Self. Story of Us. Story of Now. What a feat! Messaging guru Andy Goodman manages to sum up the storytelling lessons of the great Marshall Ganz in a matter of paragraphs. Check out his article on the &#8220;Three Stories Leaders Must Tell.&#8221; Passive Audience vs. Active Participants. Could you engage more people in your cause...]]></description>
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