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	<title>Sightline InstituteChannel Surfing: Tips for Online Writing - Sightline Institute</title>
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		<title>Channel Surfing: Tips for Online Writing</title>
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		<pubDate>Wed, 20 Jun 2012 18:03:27 +0000</pubDate>
		<description><![CDATA[Tips for maximizing your blog, emails, and social media. | In today’s rapid-fire digital landscape, it’s not unusual to find ourselves writing for a bunch of different platforms—websites, blogs, emails, Facebook, Twitter, and others—during any given day (or hour!). We’re naturally inclined to take shortcuts, but with a hasty cut and paste from one format to another, we may be missing an opportunity to make important connections and grab attention for our content. So, Sightline’s digital-guru Eric Hess has designed...]]></description>
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