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	<title>Sightline InstitutePutting Words to Work for Good - Sightline Institute</title>
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		<title>Putting Words to Work for Good</title>
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		<pubDate>Thu, 29 Dec 2016 14:30:52 +0000</pubDate>
		<description><![CDATA[Recapping Sightline's 2016 strategic messaging resources. | At Sightline, we know that words, language, stories, and images matter. However the data stack up, a smart solution is only as persuasive as our ability to convey why it matters. All our ideas, research, and analysis has a better chance of survival&#8212;and success&#8212;when we package it in savvy communications and good storytelling, connecting policy to people’s lives, striking an emotional chord, and reinforcing our shared values. We dig through piles...]]></description>
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