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	<title>Sightline InstituteWeekend Reading 5/5/17 - Sightline Institute</title>
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		<title>Weekend Reading 5/5/17</title>
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		<pubDate>Fri, 05 May 2017 14:30:34 +0000</pubDate>
		<description><![CDATA[The transformation of retailing, why you won't believe what I tell you, and more. | Alan This Atlantic piece on the transformation of retailing is intriguing, because among other things, it presents evidence that young people are choosing experiences over things: There is no question that the most significant trend affecting brick-and-mortar stores is the relentless march of Amazon and other online retail companies. But the recent meltdown for retail brands is equally about the legacy of the Great Recession, which punished logo-driven brands, put...]]></description>
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