1.0Sightline Institutehttps://www.sightline.orgAnna Faheyhttps://www.sightline.org/profile/anna-fahey/A Checklist for MESSAGE DISCIPLINE - Sightline Instituterich600338<blockquote class="wp-embedded-content" data-secret="0l2oCou8DE"><a href="https://www.sightline.org/2011/06/30/backtobasics/">A Checklist for MESSAGE DISCIPLINE</a></blockquote><iframe sandbox="allow-scripts" security="restricted" src="https://www.sightline.org/2011/06/30/backtobasics/embed/#?secret=0l2oCou8DE" width="600" height="338" title="“A Checklist for MESSAGE DISCIPLINE” — Sightline Institute" data-secret="0l2oCou8DE" frameborder="0" marginwidth="0" marginheight="0" scrolling="no" class="wp-embedded-content"></iframe><script type="text/javascript">
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https://www.sightline.org/wp-content/uploads/2012/04/family-on-beach.jpg175126Looking for more Messaging 101? Click here for Anne Martens’ message memo for advocates>> 1. Use Plain Language. People are more likely to remember how you made them feel than exactly what you said. So, keep it simple and connect at the level of emotion and shared values. Drop the insider jargon and data dumps […]