1.0Sightline Institutehttps://www.sightline.orgAnna Faheyhttps://www.sightline.org/profile/anna-fahey/rich600338<blockquote class="wp-embedded-content" data-secret="LAyrDp3Fcf"><a href="https://www.sightline.org/2011/07/26/values-communications/">A Primer: Values-Based Communication</a></blockquote><iframe sandbox="allow-scripts" security="restricted" src="https://www.sightline.org/2011/07/26/values-communications/embed/#?secret=LAyrDp3Fcf" width="600" height="338" title="“A Primer: Values-Based Communication” — Sightline Institute" data-secret="LAyrDp3Fcf" frameborder="0" marginwidth="0" marginheight="0" scrolling="no" class="wp-embedded-content"></iframe><script type="text/javascript"> /* <![CDATA[ */ /*! This file is auto-generated */ !function(d,l){"use strict";l.querySelector&&d.addEventListener&&"undefined"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!/[^a-zA-Z0-9]/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret="'+t.secret+'"]'),o=l.querySelectorAll('blockquote[data-secret="'+t.secret+'"]'),c=new RegExp("^https?:$","i"),i=0;i<o.length;i++)o[i].style.display="none";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute("style"),"height"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):"link"===t.message&&(r=new URL(s.getAttribute("src")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener("message",d.wp.receiveEmbedMessage,!1),l.addEventListener("DOMContentLoaded",function(){for(var e,t,s=l.querySelectorAll("iframe.wp-embedded-content"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute("data-secret"))||(t=Math.random().toString(36).substring(2,12),e.src+="#?secret="+t,e.setAttribute("data-secret",t)),e.contentWindow.postMessage({message:"ready",secret:t},"*")},!1)))}(window,document); /* ]]> */ </script> https://www.sightline.org/wp-content/uploads/2007/07/mlk-175w.jpeg175138Sightline Flashcards and our online strategic communications tools focus on words, messages, and strategies that emphasize shared values. Why? In the domains of policy, science, number crunching, and data analysis, we have been trained to leave our values at the door. But when we do, our messages are less likely to be absorbed and our […]