1.0Sightline Institutehttps://www.sightline.orgAnna Faheyhttps://www.sightline.org/profile/anna-fahey/rich600338<blockquote class="wp-embedded-content" data-secret="edKoLzeyig"><a href="https://www.sightline.org/2012/02/09/gaming-behavior-change/">Gaming Behavior Change</a></blockquote><iframe sandbox="allow-scripts" security="restricted" src="https://www.sightline.org/2012/02/09/gaming-behavior-change/embed/#?secret=edKoLzeyig" width="600" height="338" title="“Gaming Behavior Change” — Sightline Institute" data-secret="edKoLzeyig" frameborder="0" marginwidth="0" marginheight="0" scrolling="no" class="wp-embedded-content"></iframe><script type="text/javascript"> /* <![CDATA[ */ /*! This file is auto-generated */ !function(d,l){"use strict";l.querySelector&&d.addEventListener&&"undefined"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!/[^a-zA-Z0-9]/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret="'+t.secret+'"]'),o=l.querySelectorAll('blockquote[data-secret="'+t.secret+'"]'),c=new RegExp("^https?:$","i"),i=0;i<o.length;i++)o[i].style.display="none";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute("style"),"height"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):"link"===t.message&&(r=new URL(s.getAttribute("src")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener("message",d.wp.receiveEmbedMessage,!1),l.addEventListener("DOMContentLoaded",function(){for(var e,t,s=l.querySelectorAll("iframe.wp-embedded-content"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute("data-secret"))||(t=Math.random().toString(36).substring(2,12),e.src+="#?secret="+t,e.setAttribute("data-secret",t)),e.contentWindow.postMessage({message:"ready",secret:t},"*")},!1)))}(window,document); /* ]]> */ </script> https://www.sightline.org/wp-content/uploads/2012/02/monopoly-game-morguefile-matthew_hull.jpg1001751On some level, most of us are in the business of behavior change---whether we're trying to lose a few pounds ourselves or whether we're promoting energy efficiency more widely. It goes without saying that habits are hard to break, even when someone has gone out of their way to make the better choice fairly easy. As communications guru Andy Goodman points out in his "free-range thinking" column this month, most of us opt for the escalator instead of the stairway. Highway speed trap cameras do little to reduce speeding. And handy garbage cans in public places haven't stopped littering. So, guilt-trips and even real penalties don't seem to do the trick. But what if we make it more fun to do the right thing?