1.0Sightline Institutehttps://www.sightline.orgAnna Faheyhttps://www.sightline.org/profile/anna-fahey/rich600338<blockquote class="wp-embedded-content" data-secret="WFb0d6qGtg"><a href="https://www.sightline.org/2012/08/09/crib-notes-for-lakoffs-latest/">Crib Notes for Lakoff’s Latest</a></blockquote><iframe sandbox="allow-scripts" security="restricted" src="https://www.sightline.org/2012/08/09/crib-notes-for-lakoffs-latest/embed/#?secret=WFb0d6qGtg" width="600" height="338" title="“Crib Notes for Lakoff’s Latest” — Sightline Institute" data-secret="WFb0d6qGtg" frameborder="0" marginwidth="0" marginheight="0" scrolling="no" class="wp-embedded-content"></iframe><script type="text/javascript"> /* <![CDATA[ */ /*! This file is auto-generated */ !function(d,l){"use strict";l.querySelector&&d.addEventListener&&"undefined"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!/[^a-zA-Z0-9]/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret="'+t.secret+'"]'),o=l.querySelectorAll('blockquote[data-secret="'+t.secret+'"]'),c=new RegExp("^https?:$","i"),i=0;i<o.length;i++)o[i].style.display="none";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute("style"),"height"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):"link"===t.message&&(r=new URL(s.getAttribute("src")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener("message",d.wp.receiveEmbedMessage,!1),l.addEventListener("DOMContentLoaded",function(){for(var e,t,s=l.querySelectorAll("iframe.wp-embedded-content"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute("data-secret"))||(t=Math.random().toString(36).substring(2,12),e.src+="#?secret="+t,e.setAttribute("data-secret",t)),e.contentWindow.postMessage({message:"ready",secret:t},"*")},!1)))}(window,document); /* ]]> */ </script> https://www.sightline.org/wp-content/uploads/2012/08/the-little-blue-book.jpg300470Love him or leave him, agree or disagree (…with his science or his conclusions or his politics…), George Lakoff has been enormously successful in getting lots of us thinking about how the brain processes words and language---about framing. And while many of his specific frame recommendations over the years may have been too complicated or too lofty to put to work, his insistence more generally that language is never neutral and his pleas to proactively frame the debate and to link our values and moral convictions to policy solutions undoubtedly took us in the right direction. And Lakoff’s latest framing handbook is hot off the presses.