1.0Sightline Institutehttps://www.sightline.orgSightline Editorhttps://www.sightline.org/profile/jank/rich600338<blockquote class="wp-embedded-content" data-secret="fxGaXPVdT4"><a href="">Green Jobs Messaging Guide</a></blockquote><iframe sandbox="allow-scripts" security="restricted" src="/embed/#?secret=fxGaXPVdT4" width="600" height="338" title="“Green Jobs Messaging Guide” — Sightline Institute" data-secret="fxGaXPVdT4" frameborder="0" marginwidth="0" marginheight="0" scrolling="no" class="wp-embedded-content"></iframe><script type="text/javascript"> /* <![CDATA[ */ /*! This file is auto-generated */ !function(d,l){"use strict";l.querySelector&&d.addEventListener&&"undefined"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!/[^a-zA-Z0-9]/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret="'+t.secret+'"]'),o=l.querySelectorAll('blockquote[data-secret="'+t.secret+'"]'),c=new RegExp("^https?:$","i"),i=0;i<o.length;i++)o[i].style.display="none";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute("style"),"height"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):"link"===t.message&&(r=new URL(s.getAttribute("src")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener("message",d.wp.receiveEmbedMessage,!1),l.addEventListener("DOMContentLoaded",function(){for(var e,t,s=l.querySelectorAll("iframe.wp-embedded-content"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute("data-secret"))||(t=Math.random().toString(36).substring(2,12),e.src+="#?secret="+t,e.setAttribute("data-secret",t)),e.contentWindow.postMessage({message:"ready",secret:t},"*")},!1)))}(window,document); /* ]]> */ </script> There’s work to be done to counteract lingering skepticism and ensure that the buzz about green jobs is perceived as more than mere hype. By analyzing news media coverage of green collar jobs in 2009, we identify best practices as well as the biggest messaging opportunities moving forward.http://www.sightline.org/wp-content/uploads/2012/03/who-said-it-50.gif