Poll after poll tells us that majorities of Americans support climate and energy solutions. But neither the talking heads on TV nor our elected officials have kept pace with public opinion—or with scientific urgency.
Why? One major factor is that the fossil fuel industry is actively stalling our progress, spending millions to influence elections, lobby decision-makers, and hammer Americans with messages designed to mislead, cast doubt, distract, and polarize.
Breakthrough Strategies & Solutions (along with Sightline and a team of messaging experts) has retested and updated the powerful climate change narrative first developed in 2012 that informed high-profile climate communications from the White House and the Environmental Protection Agency to 350.org and state and local leaders across the US.
It’s a clear, compelling narrative that cuts through these coal and oil industry tactics and frames global warming and energy solutions on our terms, not theirs. (Climate blogger Joe Romm hailed it a “must-read” for climate communicators.)