Tag: Affective Messaging

Affective Messaging articles

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  Breaking the Climate Fear Taboo

  Why feelings matter for our climate change communications.

  Mar 12, 2014
  March 12, 2014

  Renee Lertzman

  https://www.sightline.org/profile/reneelertzman/

  
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  Let’s Get Visual

  A pocket guide to powerful storytelling with images.

  Jul 11, 2013
  July 11, 2013

  Anna Fahey

  https://www.sightline.org/profile/anna-fahey/

  

  Senior Director of Strategy
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  A Climate Message to Win Hearts, Minds, and…Votes

  Your pocket guide to Breakthrough Strategies & Solutions' messaging memo.

  Oct 15, 2012
  October 15, 2012

  Anna Fahey

  https://www.sightline.org/profile/anna-fahey/

  

  Senior Director of Strategy
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  Lessons From “The Great Communicator”

  His powerful conservative brand lives on today. What can we learn from Ronald Reagan?

  Feb 22, 2011
  February 22, 2011

  Anna Fahey

  https://www.sightline.org/profile/anna-fahey/

  

  Senior Director of Strategy
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  Talking Dirty Fuels

  Messaging research on dirty fuels from NRDC.

  Oct 26, 2010
  October 26, 2010

  Anna Fahey

  https://www.sightline.org/profile/anna-fahey/

  

  Senior Director of Strategy
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  Roadmap for a New Landscape of CHOICE

  Talking points for finding common ground and moving forward on reproductive rights.

  Jan 14, 2009
  January 14, 2009

  Anna Fahey

  https://www.sightline.org/profile/anna-fahey/

  

  Senior Director of Strategy
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  Understanding the “Political Brain”: A Gut-Check Guide

  A quick gut-check guide for data-driven communicators.

  Mar 13, 2008
  March 13, 2008

  Anna Fahey

  https://www.sightline.org/profile/anna-fahey/

  

  Senior Director of Strategy
• The Political Brain by Drew Westen

  We highly recommend this book. Here are some quotes to whet your appetite for more.

  Mar 13, 2008
  Anna Fahey

  https://www.sightline.org/profile/anna-fahey/

  

  Senior Director of Strategy
• 

  Six Principles of Stickiness

  An introduction to the Six Principles of Sticky Messages

  Oct 22, 2007
  October 22, 2007

  Anna Fahey

  https://www.sightline.org/profile/anna-fahey/

  

  Senior Director of Strategy