Tag: Affective Messaging Affective Messaging articles Breaking the Climate Fear Taboo Why feelings matter for our climate change communications. Mar 12, 2014 March 12, 2014 Renee Lertzman https://www.sightline.org/profile/reneelertzman/ Let’s Get Visual A pocket guide to powerful storytelling with images. Jul 11, 2013 July 11, 2013 Anna Fahey https://www.sightline.org/profile/anna-fahey/ Senior Director, Communications and Campaigns A Climate Message to Win Hearts, Minds, and…Votes Your pocket guide to Breakthrough Strategies & Solutions' messaging memo. Oct 15, 2012 October 15, 2012 Anna Fahey https://www.sightline.org/profile/anna-fahey/ Senior Director, Communications and Campaigns Lessons From “The Great Communicator” His powerful conservative brand lives on today. What can we learn from Ronald Reagan? Feb 22, 2011 February 22, 2011 Anna Fahey https://www.sightline.org/profile/anna-fahey/ Senior Director, Communications and Campaigns Talking Dirty Fuels Messaging research on dirty fuels from NRDC. Oct 26, 2010 October 26, 2010 Anna Fahey https://www.sightline.org/profile/anna-fahey/ Senior Director, Communications and Campaigns Roadmap for a New Landscape of CHOICE Talking points for finding common ground and moving forward on reproductive rights. Jan 14, 2009 January 14, 2009 Anna Fahey https://www.sightline.org/profile/anna-fahey/ Senior Director, Communications and Campaigns Understanding the “Political Brain”: A Gut-Check Guide A quick gut-check guide for data-driven communicators. Mar 13, 2008 March 13, 2008 Anna Fahey https://www.sightline.org/profile/anna-fahey/ Senior Director, Communications and Campaigns The Political Brain by Drew Westen We highly recommend this book. Here are some quotes to whet your appetite for more. Mar 13, 2008 Anna Fahey https://www.sightline.org/profile/anna-fahey/ Senior Director, Communications and Campaigns Six Principles of Stickiness An introduction to the Six Principles of Sticky Messages Oct 22, 2007 October 22, 2007 Anna Fahey https://www.sightline.org/profile/anna-fahey/ Senior Director, Communications and Campaigns
