Tag: Chip and Dan Heath Chip and Dan Heath articles Messages Made to Stick Six principles to make your messages memorable. Jun 4, 2014 June 4, 2014 Anna Fahey https://www.sightline.org/profile/anna-fahey/ Senior Director, Communications and Campaigns Are You Contagious…Enough? Why ideas catch on and six principles to boost your communications' viral potential. Nov 1, 2013 November 1, 2013 Anna Fahey https://www.sightline.org/profile/anna-fahey/ Senior Director, Communications and Campaigns Six Principles of Stickiness An introduction to the Six Principles of Sticky Messages Oct 22, 2007 October 22, 2007 Anna Fahey https://www.sightline.org/profile/anna-fahey/ Senior Director, Communications and Campaigns