Sightline Institute has commissioned two rounds of focus groups to expand our understanding of Seattle attitudes about the burdens and benefits of growth, hopes and dreams for the kinds of places people want to live, and a menu of possible affordability solutions.

There are many attitudes and experiences that stand as barriers to progress. But we also found opportunities for productive engagement on solutions. We map those obstacles and opportunities in these reports.

The first focus groups, conducted by opinion research and strategy firm FM3 Research explored  growth, density, development, and displacement with two groups, one comprised of Seattle homeowners and one with low- to moderate-income renters. Both recruited groups were recruited to reflect a diverse range of ages, education levels, and racial and ethnic backgrounds. The report for the first round of testing is here:

Download the full "Values and Vision for an Affordable Seattle" report

In October 2017, Sightline commissioned a second round of focus groups—conducted by research firm Lake Research Partners—to better understand attitudes about the burdens and benefits of growth, hopes and dreams for the kinds of places people want to live, and a menu of possible affordability solutions. We gathered four separate groups comprising Seattleites who identify as Asian-American, African-American, white women homeowners, and millennials from diverse backgrounds. The report for the second round of testing is here:

Download the full "More Homes for All" report

See also: scannable, sharable summaries of the messaging takeaways:

TALKING HOUSING AFFORDABILITY: GETTING FROM “ME” TO “WE”

MORE HOMES, ALL SHAPES AND SIZES, FOR ALL OUR NEIGHBORS

 

June 7, 2018