Sightline Institute commissioned opinion research and strategy firm FM3 Research to conduct focus groups to understand attitudes about affordability, growth, density, development, and displacement in Seattle. FM3 conducted two groups, one with homeowners and one with low- to moderate-income renters. Participants in each group were screened to be politically moderate or progressive residents of Seattle of at least five years, fairly neutral about housing issues and density, and not overly distrustful of government. Both recruited groups were recruited to reflect a diverse range of ages, education levels, and racial and ethnic backgrounds. We explored their experiences of a growing city as well as shared values, a vision for the city, and responses to a range of solutions.
We asked each group to share how they feel about growth, density, development, displacement, and a menu of affordability solutions. Needless to say, housing is an emotional, top-of-mind issue. There are many attitudes and experiences that stand as barriers to progress. But we also found opportunities for productive engagement on solutions. We map those obstacles and opportunities in this report. See also a scannable, sharable Sightline Flashcard summary of this resource here.