Messaging + Strategy
Shaping the conversation with values-based narratives that work
Empowering leaders with research-backed messaging guidance to inspire action and drive transformative change.
Latest research + analysis
Video: Housing Solutions Are Climate Solutions
In 90 seconds, how zoning for more home choices in our cities helps affordability and cuts climate pollution.
Poll: Washington Voters Out Ahead Of Local Leaders On Zoning Reforms
Video: Zoning for All Kinds of Affordable Homes
Recipes for Successful Abundant Housing Communications
Related Research
Meet the Team
Anna Fahey
Senior Director of Strategy
Anna oversees the organization’s communications team, coordinates Sightline’s cross-cutting campaign efforts, leads its messaging strategy program, and serves on the management team.
Serena Larkin
Director of Communications
Serena is Sightline’s Director of Communications, driving a comprehensive content strategy for Sightline research.
Webster Chang
Digital Strategy Manager
Webster is Sightline’s Digital Strategy Manager, leading the organization’s web, social media, and newsletter outreach and audience engagement strategies.
Martina Pansze
Senior Associate of Press and Social Media
Martina is responsible for connecting Sightline Institute’s work with the people who live in Cascadia.
Messaging + Strategy research in the news
How to Talk to Your Kids About Climate Change
Climate Mama
What you say is just as important as how you say it. Words, stories, imagery—all of these help determine the impact of the data and arguments you’re sharing.
Sightline Institute’s strategic communications program publishes messaging guidance for leaders in Cascadia and beyond distilled from public opinion research, transcripts from speeches, and academic studies. We tackle topics ranging from zoning for equitable, affordable, low-carbon cities to elections systems upgrades to shore up a healthy, resilient democracy. And we demonstrate how values-based messaging and effective storytelling help move your audience in the ways that count.
Learn more about our Messaging + Strategy research projects below.
Making the climate-weather connection
Talking points for discussing the connections between weather and climate
Polling on climate, housing, voting and more
Polling data and messaging for best practices, worst practices, and lessons
Latest research + analysis
Video: Housing Solutions Are Climate Solutions
In 90 seconds, how zoning for more home choices in our cities helps affordability and cuts climate pollution.
