Update 2/20/16: Thanks for everyone who attended this event! Check out our digital ethnic media toolkit here. 

Update 2/15/16: Due to overwhelming interest, we are moving the event to a larger location. The event will now be at Impact Hub Seattle

How do we reach the Rising American Electorate, message to diverse communities, and be culturally competent while doing so?

If you have thought about these questions, then ethnic media is worth your attention.

  • Cascadia is a hub for cultural diversity. King County, Cascadia’s most populous county, is also one of the most diverse: the county’s foreign-born population has increased 64 percent since 2000, and residents speak over 170 different languages. Given these demographics, it is critical for Cascadia to look at ways to make sure these communities are being served by the press and to provide support for local ethnic media outlets. (There are more than 80 ethnic media outlets in Seattle!)

    To help raise the visibility of this often overlooked but large media sector, Sightline Institute is partnering with the Communications Hub at Fuse, Latina Creative Agency, Washington CAN, and Crosscut to present perspectives from expert communicators and members of the media.

    Join us Friday, February 19, at Impact Hub Seattle for a panel discussion about Seattle’s vibrant ethnic media outlets. Meet members of Seattle’s ethnic media community, hear from experts on engaging with ethnic media, and learn best practices for adapting messaging to resonate with ethnic communities. Leave with a toolkit that includes press kits, ad rates, contact information, and useful tips for utilizing ethnic media.

    • What: Seattle’s Vibrant Ethnic Media—A Discussion
    • When: Friday, February 19, 9:30 AM – 12:30 PM
    • Where: The Impact Hub Seattle (map)
    • Tickets: The event is free and open to the public. Space is limited, so please RSVP here.

    Panelists:

    • Joaquin Uy, City of Seattle Ethnic Media and Communications Specialist
    • Mohamud Yussuf, Editor of Runta News
    • Sian Wu, Former Board Member of International Examiner
    • Chris Bennett Jr, Co-Publisher and Editor of Seattle Medium
    • Teresa Monzon Jones, Multi-Media Sales Executive at Univision
    • Travis Quezon, Editor of International Examiner
    • Martha Montoya, Publisher at El Mundo
    • Amalia Martino, Co-Founder of Latina Creative Agency

    Moderated by Roberta Romero (longtime reporter on KING 5 News)

    Big thanks to Crosscut and KCTS 9 for their media partnership and generous support!

    ethnic flyer-06

    Ethnic media updated flyer by Latina Creative Agency (Used with permission.)