Green Jobs Messaging Guide
Sightline's Media Audit and Message Analysis for Clean Energy and Green Jobs Policy Advocates
There’s work to be done to counteract lingering skepticism and ensure that the buzz about green jobs is perceived as more than mere hype. By analyzing news media coverage of green collar jobs in 2009, we identify best practices as well as the biggest messaging opportunities moving forward.
Download Sightline's Green Jobs Messaging Guide (pdf)>>
There is a buzz in the air about green jobs.
Momentum and public opinion is on the side of green jobs and in investments in a clean energy economy. But opponents have been outspoken and consistent. There’s work to be done to counteract lingering skepticism and ensure that the buzz is perceived as more than mere hype. Clean energy and green jobs policy advocates’ messages should reinforce both the reality of green-collar jobs in local communities and the economic benefits of policy and investments that create those jobs, acknowledging that obstacles may stand in the way but clearly illustrating effective ways to overcome them.
By analyzing opinion research, expert communications strategies, and news media coverage of green jobs in 2009, we identify best practices as well as the biggest messaging opportunities moving forward.
Download Sightline's Green Jobs Messaging Guide (pdf)>>
Who Said It? "You can employ a lot of people very quickly with off-the-shelf technology like caulk guns. This isn't George Jetson stuff." -- Van Jones
More resources:
Green-Collar Jobs: Realizing the Promise
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