We’ve gotten some flak, rightly so, for our “Escape to Vancouver” ad (look to your right) that shows a cyclist not wearing a helmet. So let it be known that Sightline absolutely advocates wearing a bike helmet. (Believe me, I had a recent bike collision with the South Lake Union Trolley tracks in Seattle and was extremely happy to be wearing a helmet.)
I do think, though, that designing helmets to look less, well, geeky, is a welcome trend. Per Matthew Yglesias’ blog, check out this new Danish bike helmet that looks downright fashionable. Not surprisingly, it’s only offered in Europe at the moment.