What you say is just as important as how you say it. Sightline senior director of communications and campaigns Anna Fahey combs through piles of public opinion research, transcripts from speeches, and academic studies to distill best practices in messaging for leaders in the Northwest and beyond. She tackles topics ranging from climate change to the role of government, and she explains what it means to use values-based messaging and effective storytelling to help move your audience in the ways that count.

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