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Messaging + Strategy

Smarter Street Talk

Seattle Neighborhood Greenways road tested messages about safe streets. Here's what they learned.
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What’s Your Climate Change Elevator Pitch?

Katharine Hayhoe, PhD, says: Start with values. Say what you care about.
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Got Policy Solutions? Think: Brownies

A messaging recipe for policy wonks.
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Reporte Completo del IPCC en 19 Haikus Ilustrados

Una obra de arte que por un lado provee poderosos temas de conversación y por otro, ofrece una guía visual.
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How (Not) To Talk About Politicians

Powerful reframes, giving frustration positive direction, and using more productive job descriptions.
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Cap and Trade—In 3 Pictures

Three mental shortcuts for talking about smart climate and energy policy.
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Empowerment Messages, Not Inadequacy

How to win (or lose) the 'Story Wars' (Part II).
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