The Economy: Operating Instructions for Communicators
Communications researcher Anat Shenker-Osorio’s DOs and DON’Ts for talking about economic policy solutions.
Collection: Flashcards
Sightline Flashcards are quick reference tools for effective communications strategies. They’re messaging memos distilled from experts and savvy communicators—to help you do your job and save you time.
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Sightline Flashcards are quick reference tools for effective communications strategies. They’re messaging memos distilled from experts and savvy communicators—to help you do your job and save you time. The Flashcards focus on values-based communication: strategies for talking about important policies or issue solutions in terms of shared values. Browse the Flashcards to gain insight into particular sustainability issues or simply to hone your values-based communications strategies.
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Summer Reading: Messaging Tips We Like
Why We Say “We.” Message Matters reminds us of the power of pronouns. Story of Self. Story of Us. Story of Now. What a feat! Messaging guru Andy Goodman manages to sum up the storytelling lessons of the great Marshall Ganz in a matter of paragraphs. Check out his article on the “Three Stories Leaders … Read more
A Primer: Values-Based Communication
Sightline Flashcards and our online strategic communications tools focus on words, messages, and strategies that emphasize shared values. Why? In the domains of policy, science, number crunching, and data analysis, we have been trained to leave our values at the door. But when we do, our messages are less likely to be absorbed and our … Read more
A Checklist for MESSAGE DISCIPLINE
A list of messaging basics from “How to Communicate Effectively” by Anne Martens
How to Talk About Polluted Runoff
Research shows that some words and messages are more effective than others when it comes to defining the problem of polluted stormwater runoff and building support for policy solutions. Sightline has distilled best practices and talking points for lawmakers and stormwater pollution experts. But there are messaging tips here that apply to just about any … Read more
Lessons From “The Great Communicator”
His powerful conservative brand lives on today. What can we learn from Ronald Reagan?
Driving Demand for Energy Upgrades
The gist: A study by the Lawrence Berkeley National Laboratory examined 14 home efficiency programs that the authors felt were successful, including one by the Bonneville Power Administration in the Pacific Northwest and efforts in Houston, Minneapolis, Kansas, Boston, New York, Pennsylvania, Vermont and the District of Columbia. Researchers identified what program elements really worked … Read more