Monday morning I got to work in a plain old Yellow Cab. Tuesday morning I tried Lyft, one of the new smartphone-based, on-demand “ridesharing” services that allows a regular person to turn his or her car into what operates much like a taxi with a pink mustache.
My experience with Lyft was radically better (more on that below), but not in the ways that its marketing strategy emphasizes. I wasn’t looking for my driver to be my best friend, or to feel like I was a part of a community, or to have scintillating conversations about politics before 9 a.m. I’m a mom with a poky kid, trying to get to work as quickly as possible, and I did that 34 minutes faster with Lyft.
That simple fact says a lot about the upstart—and, for now in Seattle, wholly unregulated—services that allow a customer to summon and pay for a ride from a fleet of drivers roaming the streets in their personal cars using a smartphone app. You can see on the map how far away your driver is, and that he or she is really coming. It’s much less stressful than calling a grumpy dispatcher and waiting on the side of the road, wondering if your cab will ever show up.


