Sightline Flashcards are quick reference tools for effective communications strategies. They’re messaging memos distilled from experts and savvy communicators—to help you do your job and save you time.
[long]
Sightline Flashcards are quick reference tools for effective communications strategies. They’re messaging memos distilled from experts and savvy communicators—to help you do your job and save you time. The Flashcards focus on values-based communication: strategies for talking about important policies or issue solutions in terms of shared values. Browse the Flashcards to gain insight into particular sustainability issues or simply to hone your values-based communications strategies.
Sign up to receive Flashcard talking points emails:
[list_signup_button button_text=”Sign Up for Flashcard emails” form_title=”Sign up for Sightline Newsletters” description=”Select Flashcards and any others that interest you below.” selected_lists='{“Sightline Flashcards”:”Sightline Flashcards”}’]
Esteemed climate communicator Dr. Katharine Hayhoe is back on the lecture circuit with a new talk, which I was lucky enough to catch at the University of Washington in mid-May. Dr. Hayhoe’s life and credentials make her uniquely suited to bridge divides and speak from the heart about climate science: She’s a Canadian expat in … Read more
Editor’s note: This is the first of several housing affordability messaging recommendations resulting from Sightline focus group testing. Sightline has conducted two rounds of focus groups (six groups in all) to explore Seattleites’ attitudes about affordability. In the first round we recruited groups of moderate- to low-income homeowners and renters. Participants were screened to be … Read more
At Sightline, we know that no matter how the data stack up, a smart policy solution is only as persuasive as our ability to convey why it matters. Words matter! We help you find the words—and stories, images, and values messages—to go with your solutions. We dig through piles of academic research, polling data, and expert … Read more
How do Seattleites feel about the city’s growth? What are people’s fears and concerns? Their hopes and dreams for Seattle? Yesler Community Collaborative teamed up with marketing firm Weber Shandwick in 2016 to find out. What emerged were people’s broadly shared goals of expanding social, racial, and economic equity and sharing the progress and prosperity … Read more
As the US looks at proposed reform, a best-of round up of our pro-tips series on tax messaging.
Editor’s note December 2017: Are you following the unfolding and devastating wildfires in California and wondering how to talk about the link between extreme weather events and global warming? Our talking points and Flashcard below can help you make the connection. If you’re like us, you’ve been following the unfolding catastrophe in Houston, Texas, and along the … Read more
Facts, data, and policy solutions go down better with values and emotions. Here’s our recipe.
We generally think of taxes in terms of “me,” not “us.” But one thing that Donald Trump has delivered to the US mainstream is an, ahem… unusually lively conversation about taxes—even a rare discussion about why they’re important. We’ve heard everything from the so-called “genius” of high-powered business people using loopholes to avoid taxes to … Read more
