We all rely on mental shortcuts to make sense of new information. Often, metaphor and analogy—or pictures—help us get a handle on abstract ideas.
Right now, far-reaching climate and energy policy is back in the news, this time at the state level on the west coast where California has an established cap and trade system, Oregon and Washington are thinking seriously about putting a limit on climate pollution, and British Columbia has a successful carbon tax shift in place.
The time is right to deploy the most compelling illustrations of how smart climate and energy policy works for people and our economy. Here are three mental shortcuts for talking about cap and trade:


